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  • Boston Connect Real Estate Services
  • 31 Schoosett St. | Route 139 | Ste 200
  • Pembroke | MA | 02359
  • P: 781-826-7300
  • F: 781-294-8800
  • E: realestate (at) bostonconnect.com
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List Your Home With Boston Connect Real Estate

Why Use A REALTOR?

Why use a REALTOR®? When selling your home, your REALTOR® can give you up-to-date information on what is happening in the marketplace including price, financing and terms of competing properties. These are key factors in a successful sale f your property at the best price in the lowest amount of time.

Only real estate licensees who are members of the NATIONAL ASSOCIATION OF
REALTORS® are properly called REALTORS®. REALTORS® subscribe to a strict code of ethics and are expected to maintain a higher level of knowledge of the process of buying and selling real estate. They are committed to treat all parties to a transaction honestly. REALTOR® business practices are monitored at local board levels. Arbitration and disciplinary systems are in place
to address complaints from the public or other board members.


Your REALTOR® can help you objectively evaluate every buyer’s proposal and then help write an appropriate legally binding sale agreement. Between the initial sales agreement and settlement, questions may arise. For example, unexpected repairs may be required to obtain financing or a problem with the title is discovered. Your REALTOR® is the best person to help you resolve those issues and move the transaction to settlement.

Determining The Value Of Your Home

A Comparative Market Analysis (CMA) is essential to determine the value of residential
property. Location and characteristics of the property are the key elements in determining value. Therefore, the basis for valuation is similar properties in your area.
The market analysis takes into account the amount received from recent sales of comparable properties and the quantity and quality of comparable properties currently on the market. The desired end result is to find a price that will attract a willing and able buyer in a reasonable time.
Once the value of your home has been determined, you can decide on an offering price that will achieve your goals. Generally, the price should not exceed the value by more than 5% or potential buyers may
not even make offers. Naturally, if you want to sell quickly your asking price should be very near the value.

The following are a few things to keep in mind about pricing:

» Realistic pricing will achieve maximum price in a reasonable time.
» Y
our cost or profit desire is irrelevant; the market determines the price.
» The cost of improvements are almost always more than the added value.
» Houses that remain on the market for a long time do not get shown.
» A house that is priced right from the beginning achieves the highest proceeds.

The Importance Of Intelligent Pricing

Determining the best asking price for a home can be oneof the most challenging aspects of selling a home. It is also one of the most important. If your home is listed at a price that is above market value, you will miss out on prospective buyers who would otherwise be prime candidates to purchase your home. If you list at a price that is below market value, you will ultimately sell for a price that is not the optimum value for your home.
As Figure 1 illustrates, more buyers purchase their properties at market value than above market value. The percentage increases as the price falls even further
below market value. Therefore, by pricing your property at market value, you expose
it to a much greater percentage of prospective buyers. This increases your chances for
a sale while ensuring a final sale price that properly reflects the market value of your home.

Another critical factor to keep in mind when pricing your home is timing. A property attracts the most attention, excitement and interest from the real estate community and potential buyers when it is first listed on the market (see Figure 2). Improper pricing at the initial listing
misses out on this peak interest period and may result in your property languishing on the market. This may lead to a below market value sale price (See Figure 3), or, even worse, no sale at all. Therefore, your home
has the highest chances for a fruitful sale when it is new on the market
and the price is reasonably established.

We can give you up-to-date information on what is happening in the marketplace and the price, financing, terms, and condition of competing proeprties. These are key factors in getting your property sold at the best price, quickly and with minimum hassle.

How Buyers Found The Home They Purchase

Home buyers may use several information sources in their search process,
but they are most likely to find the home they actually purchase through a real estate sales professional.